Vision

 

"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." – Jack Welch

"Vision without action is a daydream. Action without vision is a nightmare." - Japanese proverb

"Vision is the art of seeing the invisible." - Jonathan Swift

Vision is about future. Vision talks about where does an organisation see itself in future? It is a guidance and a motivating force to what an organisation wants to achieve in five, ten or fifteen years.

Businessdirectory.com defines vision as “An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action.”

It should be succinctly written so that each employee can remember and work towards that vision.

Some examples of vision statement:

ICICI Bank: To be the leading provider of financial services in India and a major global bank. 

Infosys: To be a globally respected corporation that provides best-of-breed business solutions, leveraging technology, delivered by best-in-class people.

Coca Cola: Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

  • People: Be a great place to work where people are inspired to be the best they can be.
  • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy    people’s desires and needs.
  • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
  • Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities.
  • Productivity: Be a highly effective, lean and fast-moving organization.

Benefits of a vision statement:

Having a clear vision statement creates tremendous value for the organisation. It sets the path for the organisation to work on. Organisation can strategise clearly keeping in mind the vision. It gives a focus to the employees. Benefits are:

  • It acts a unifying force and has a positive impact on the organisational effectiveness.
  • It acts as a guide for employee actions and decision making.
  • A clear vision statement is inspiring and motivating.
  • It keeps people going when the going gets tough.
  • It increases the employee engagement as the employees are more interested in work.
  • It strengthens the organisation brand as employees as well as customers view the organisation positively.

Contact us for creating a clear, inspiring and motivating vision.