“Business has only two basic functions — marketing and innovation.”- Peter Drucker

“As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems”- Edward de Bono

“Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.” – Edward de Bono

Creativity and innovation are the reasons that businesses flourish in today’s world—setting the bar higher for the next ‘big’ idea. An innovative culture and the right set of creativity techniques are crucial in every business.  Creative thinking leads to the implementation of innovative ideas in the workplace. Staying competitive in an evolving world requires an understanding of the art and science of innovation at multiple levels. The critical element for sustaining innovation in organizations is the “people” and hence need to create culture of innovation towards which this training is aimed at.

Learning Outcomes

Through this Creativity & Innovation workshop, the participants would be able to:

• Understand what is creativity and its importance

• Differentiate between creative thinking and critical thinking

• Define creativity and innovation

• Recognise the link between creativity and economic development

• Develop creativity

• Learn stages and components of creativity process

• Understand importance of Innovation to companies

• Learn what to do and what to avoid for innovation

• Learn four Ps of innovation – Press , Process, People and Production

• Explore different creative thinking techniques:

• Learn ways to maximise their creative thinker talent